The Intrinsic Way to Love: Protecting What Belongs to Our Future Generations.

Updated: Sep 25

In this welcome post, we would like to invite readers to join our discussion in the direction and lifetime goal of being a sustainable bridal label.

In the fashion world, being luxurious seemed to be the common goal. However, the term luxury, in recent years, is redefined as something that embodies the social and environmental credentials of a product or service. In the WWF report Deeper Luxury, by Jem Bendell and Anthony Kleanthous, defined authentic luxury brands as "those that provide the greatest positive contribution to all affected by their creation and that identify their consumers as having the means and motivation to respect both people and planet".

Taking into account social and environmental impacts as well as quality and style in design and innovation processes results in "positive luxury". Luxury giant - Gucci's CEO, François-Henri Pinault, mentioned his deep conviction that sustainability creates value as a part of his strategic vision for PPR - a new major sustainable strategy can and must give rise to new, highly ambitious business models and become a lever of competitiveness for our brands."

When giants like Gucci takes a step forward in cutting out fur, we know the future for sustainability, animal rights and ethical production has arrived! I'm convinced that those who want products of the highest quality do not have to compromise on ethics — that luxury and sustainability can go hand in hand.

Below charts the 7 ways to be a sustainable fashion company, by The Green Strategy.

#sustainablefashion #trueluxury





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