When Couture meets Architecture
The Jewel Gown | Press Release
"Singapore Sustainable Bridal Label create an Art piece ahead of Jewel Opening for London Bridal Week"
The Jewel Gown, featuring elaborate crystal and encrusted rhinestones on the bodice will be showcased from 24-26 March at Excel London. But the limelight of this tierlayered organza ballgown goes to the hand-painted ‘Jewel’ architecture - Singapore’s newest destination at Changi Airport.
Being the first Singaporean bridal label to showcase in London, Giorgia Couture collaborates with renowned fashion artist Artclaytion to incorporate artisanal elements like hand-painting that supports sustainability efforts during the creation process. Designed by Vienna Mei, the Jewel Gown uses Living Coral, a Pantone Colour of the Year, which symbolises our need for optimism and joyful pursuits. As the label’s founder and creative director, Vienna Mei has been dressing royalty, celebrities, elites and fashion bloggers across Asia. ‘Since trends for 2020 are influenced by gems and unique embellishments, we set the theme as Jewel. I am very excited to bring a piece of my country to London. We thought of using the Merlion however, with the same name, the new landmark of Changi Airport is a perfect match for our theme.’ says Vienna Mei.
Founded in 2015, Giorgia Couture is a sustainable bridal label with a vision to create unique and memorable dresses that will be cherished and passed down from generations to generations. Brides love the airy and lightweight designs- the label’s DNA that aims to provide brides with comfort and ease translated into elegance and poise during their lives’ biggest moment.
Fashion illustration by Clarene Chan @artclaytion www.artclaytion.com
Video by: Douglas Fun www.fundouglas.com
Makeup by: Shirley Tan from Autelier Makeup www.auteliermakeup.com
Shot in Jewel Changi Airport
(Jewel Changi Airport)
It housed the Rain Vortex - the world's largest and tallest indoor waterfall standing at 40 metres high. The backdrop of greeneries is Shiseido Forest Valley, one of Asia's largest indoor forest garden of eternal Spring. It is created from 3000 trees, 60000 shrugs of species from around the world. The Jewel Gown is a tier-layered organza ballgown featuring elaborate crystal and enchanted rhinestones. The highlight of this gown is however, the hand-painted "Jewel Changi Airport" architecture and "Rain Vortex Skyline". It uses 'Living Coral', the Pantone Colour for the year 2019, which symbolises our need for optimism and joyful pursuits. This couture piece was first showcased in March 2019 during London Bridal Week.
Photos by: Rabi Sultan @roaming.pixel
Makeup and hair: Kitty Noofah @kittynoofah
Model: Rosemary Lloyd @rosemarylloyd18
Editorial for FABUK Magazine @fabukmagazine shot outside Central St Martins, London.